I’ve got a way with words.
I’m a storyteller, strategist, and senior leader with extensive experience leading teams + writing things.
I love the process of turning amazing ideas into something more.
Partnering with Design, Marketing, Site Merchandising, UX, and external agencies, I help craft seamless omni-channel stories that really resonate. With a high EQ and a (deep) love of process, I balance big-picture vision with tactical precision to streamline workflows, refine strategy, and elevate the work.
I also help lead the studio’s GenAI initiatives, exploring how emerging tech can enhance creativity, optimize workflows, and unlock new possibilities for storytelling at scale.
As a Creative Director of Copy at Walmart, I lead a team of 30+ writers shaping the voice of one of the world’s biggest brands. From high-level strategy to hands-on execution, I guide copy across campaigns, digital experiences, paid media, CRM, in-store signage, seasonal initiatives, and so much more—ensuring every word connects, converts, and feels distinctly on brand.
.
What I create
Brand voice positioning and copy for website, mobile app, CRM, paid media, and more digital assets
Omni-channel brand campaign concepts
Messaging guides for seasonal brand design systems
Omni-channel strategy and messaging direction for community engagement work
In-store signage, displays, printed marketing materials, packaging, and seasonal store concepts
I’ve got skills
Copywriting
Creative direction and concept development
Copy strategy and narrative architecture
Honing + owning brand voice
Style guide development and implementation
Pitching and presenting creative work to clients and leadership
Art direction collaboration and visual alignment
Bread and butter: writing + editing
Editorial
Digital media
Longform storytelling
Feature and opinion writing
Research-based journalism and fact-checking
Interviewing and source development
Adherence to AP, Chicago, or in-house style guides
Familiarity with CMS platforms
AI
ChatGPT + Google Gemini prompt engineering and ChatBot creation
Proprietary AI tool development and implementation
AI for workflow optimization
AI-assisted concepting, storytelling, and copywriting
Generative AI editing for brand consistency
AI-powered trend and competitor landscape analysis
Data and analytics
SEO/SEM optimization
Conversion/CTR optimization
A/B testing
Customer insights and metrics analysis with application to creative
Competitive analysis and content audits
Market trend interpretation
Soft skills
A+ EQ
Mentorship, team leadership, and talent development for writers and designers
Active listening and empathy
Cross-functional partnerships and stakeholder management
Adaptability and flexibility in fast-paced environments
Public speaking + presenting